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“Get More Clicks, Drive More Sales” Reach customers wherever they are. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Google Ads allows businesses to target users based on keywords, location, demographics, and interests, providing a powerful tool for reaching potential customers and driving traffic to websites. Audience Targeting: Custom audience options allow advertisers to reach specific demographics, interests, and behaviors. Keyword Targeting: Ads are shown based on specific keywords, ensuring relevance to users’ search queries. Geographic Targeting: Advertisers can target users based on their location, allowing for local, regional, or global reach. Ad Extensions: Enhance ads with additional information like phone numbers, addresses, site links, and more. Remarketing: Reach users who have previously visited your website with tailored ads to encourage conversions. Ad Formats: Variety of ad formats including search ads, display ads, video ads, shopping ads, and app promotion ads. Performance Tracking: Detailed analytics and reporting tools to monitor ad performance and optimize campaigns. Budget Control: Flexible budgeting options allowing advertisers to set daily or campaign budgets with no minimum spending requirements. Automated Bidding: Utilize machine learning to optimize bids for conversions or clicks. Conversion Tracking: Measure the success of campaigns by tracking user actions post-click, like purchases or sign-ups. Ad Scheduling: Set specific times or days for ads to run to target audiences when they are most active. Multi-Language Support: Create ads in multiple languages to reach a diverse global audience. Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.